Hi, Hola, Oi!
I’m Rodrigo, though most people call me Pacheco.
I’m a Chilean creative with over 10 years of experience working as a Creative Director and Art Director across both global networks and independent agencies. Over the years, I’ve helped shape strategy and creative work for brands like Netflix, Adidas, Pepsi, Nissan, Starbucks, JetSMART, Movistar, Suzuki, Changan, TVN, Puma, BBVA, and Danone—winning recognition at major festivals including Cannes Lions, Clio Awards, El Ojo de Iberoamérica, Effie, and ACHAP.
Hope you enjoy exploring my work.
AGENCIES
RAYA - Digital Art Director
TBWA - Digital Art Director
DDB - Art Director
BBDO - Art Director
VML - Senior Art Director
HAVAS - Senior Art Director
WOLF BCPP - Creative Director
AWARDS
[CANNES LIONS]
- BRONZE / ENTERTAINMENT
- BRONZE / PRINT & PUBLISHING
- SHORTLIST / CRAFT
[CLIO AWARDS]
- SHORTLIST / SOCIAL MEDIA
[EL OJO DE IBEROAMÉRICA]
- BRONZE / BRANDED CONTENT
- X2 SILVER / PRINT & PUBLISHING
- SHORTLIST / MEJOR IDEA PAÍS
- SHORTLIST / EXPERIENCIA DE MARCA
[CREA / ACHAP]
- GP / BRANDED CONTENT & ENTERTAINMENT
- GP / CREATIVE EFFECTIVENESS
- GP / SOCIAL & INFLUENCERS
- GOLD / FILM / ONLINE
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / MOBILE / CONTENIDOS
- GOLD / CREATIVE EFFECTIVENESS
- GOLD / MEDIA MEJOR USO DE INFLUENCIADORES
- X 2 GOLD / SOCIAL & INFLUENCERS
- SILVER / FILM / MEDIOS Y ENTRETENIMIENTO
- SILVER / CRAFT / MEJOR DIRECCIÓN DE ARTE
- SILVER / MOBILE / MEDIOS Y ENTRETENIMIENTO
- SILVER / PR
- BRONZE / BRANDED CONTENT & ENTERTAINMENT
- BRONZE / CREATIVE EFFECTIVENESS
- BRONZE / PRINT & PUBLISHING
[EFFIE]
- GOLD / RELANZAMIENTO DE MARCA
[ART DIRECTOR OF THE YEAR 2022]
[LUERZER´S ARCHIVE]
- 2016 / NISSAN
- 2017 / JENGA
- 2019 / SAVE THE CHILDREN
EDUCATION
- DUOCUC - ADVERTISING
- INDUSTRIAL DESIGN - UNIVERSIDAD DE VALPARAÍSO
(Uncomplete)
- CRAFT BEER DIPLOMA - UNIVERSIDAD CATÓLICA DE VALPARAÍSO
BEYOND THE WORK
#PLAYMUSIC - #VINYL - #THEBEATLES - #F1🏎️ - #SENNA #RAIKKONEN - #ART - #PAINTING - #ART GALLERY - #TRAVELS - #DOGS - #SERIES - #BOXING - #COOKING
#BBK - #FOODIE - #PICANHA
LANGUAGES
🇨🇱 SPANISH (Native)
🇺🇸 ENGLISH (Medium)
🇧🇷 PORTUGUESE (Eu estou aprendendo agora)