ABOUT ME


Hi, Hola, Oi!
I’m Rodrigo, though most people call me Pacheco.
I’m a Chilean creative with over 10 years of experience working as a Creative Director and Art Director across both global networks and independent agencies. Over the years, I’ve helped shape strategy and creative work for brands like Netflix, Adidas, Pepsi, Nissan, Starbucks, JetSMART, Movistar, Suzuki, Changan, TVN, Puma, BBVA, and Danone—winning recognition at major festivals including Cannes Lions, Clio Awards, El Ojo de Iberoamérica, Effie, and ACHAP.

Hope you enjoy exploring my work. 
Email  Behance  

AGENCIES
RAYA - Digital Art Director

TBWA - Digital Art Director

DDB - Art Director

BBDO - Art Director

VML - Senior Art Director

HAVAS - Senior Art Director

WOLF BCPP - Creative Director
AWARDS
[CANNES LIONS]

- BRONZE / ENTERTAINMENT
- BRONZE / PRINT & PUBLISHING
- SHORTLIST / OUTDOOR
- SHORTLIST / CRAFT


[CLIO AWARDS]

- SHORTLIST / SOCIAL MEDIA

[EL OJO DE IBEROAMÉRICA]

- BRONZE / BRANDED CONTENT
- X2 SILVER / PRINT & PUBLISHING
- SHORTLIST / MEJOR IDEA PAÍS
- SHORTLIST / EXPERIENCIA DE MARCA

[CREA / ACHAP]

- GP / BRANDED CONTENT & ENTERTAINMENT 
- GP / CREATIVE EFFECTIVENESS 
- GP / SOCIAL & INFLUENCERS
- GOLD / FILM / ONLINE
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / MOBILE / CONTENIDOS
- GOLD / CREATIVE EFFECTIVENESS
- GOLD / MEDIA MEJOR USO DE INFLUENCIADORES
- X 2 GOLD / SOCIAL & INFLUENCERS
- SILVER / FILM / MEDIOS Y ENTRETENIMIENTO
- SILVER / CRAFT / MEJOR DIRECCIÓN DE ARTE
- SILVER / MOBILE / MEDIOS Y ENTRETENIMIENTO
- SILVER / PR
- BRONZE / BRANDED CONTENT & ENTERTAINMENT
- BRONZE / CREATIVE EFFECTIVENESS
- BRONZE / PRINT & PUBLISHING

[EFFIE]

- GOLD / RELANZAMIENTO DE MARCA

[ART DIRECTOR OF THE YEAR 2022]

[LUERZER´S ARCHIVE]

- 2016 / NISSAN
- 2017 / JENGA
- 2019 / SAVE THE CHILDREN
EDUCATION
- DUOCUC - ADVERTISING 

- INDUSTRIAL DESIGN - UNIVERSIDAD DE VALPARAÍSO
(Uncomplete)

- CRAFT BEER DIPLOMA - UNIVERSIDAD CATÓLICA DE VALPARAÍSO
BEYOND THE WORK
#PLAYMUSIC - #VINYL - #THEBEATLES - #F1🏎️ - #SENNA #RAIKKONEN - #ART - #PAINTING - #ART GALLERY - #TRAVELS - #DOGS - #SERIES - #BOXING - #COOKING
#BBK - #FOODIE - #PICANHA

LANGUAGES
🇨🇱 SPANISH (Native)
🇺🇸 ENGLISH (Medium)
🇧🇷 PORTUGUESE (Eu estou aprendendo agora)



series
tour

BRAND:
NETFLIX AWARDS:
CANNES LIONS
BRONZE - ENTERTAINMENT AGENCY:
WOLF BCPP
Netflix needed to launch the first official Instagram account for Chile, but Chileans are proud, and don't connect with global brands easily, more even, if Netflix used to have no local content on their platform.

We called for local heroes Federico Sanchez and Marcelo Comparini, stars of the cult Chilean TV Show: "City Tour", (a travel show that for a decade, has chronicled their trips around local places), and created an exclusive new episode featuring them doing what they do best: travel. The twist? This time they'll not visit a communal square, instead, they went to Hawkins, Winden, the Squid Game island and the most legendary Netflix locations, on a journey that intertwined the best of Netflix with the nostalgia and collective memory of an entire country..


Top E-mail: r.pachecoj@gmail.comWhatsapp: +56961709995